Microsoft has a ‘Windows 11 message’ for Apple MacBook users

Microsoft has released a new Windows 11 campaign targeting Apple MacBook users. In the latest Windows 11 ad, the company is comparing the latest AI-powered Windows 11 PCs to M3-powered Apple MacBooks. The ads highlight that top-tier Windows PCs equipped with Copilot+ are significantly faster than Apple's laptops. The campaign specifically cites benchmark results, indicating that these Windows PCs are up to 58% faster than the previous-generation MacBook Air with the M3 chip, based on Cinebench 2024 multi-core CPU tests.In the new ad titled, ‘We’re Faster Than a Mac’, highlights how Windows 11 Copilot+ PCs, powered by Snapdragon X Elite chips, outperform MacBooks with Apple’s M3 processors in AI-driven tasks, battery life, and overall responsiveness. While the ads use the M3-equipped MacBook Air as a comparison point, Microsoft claims that certain Copilot+ PCs even outperform the latest MacBook Air models featuring the new M4 chip. Microsoft’s ad showcases real-world speed tests, emphasising that Windows 11 devices complete AI-assisted workflows faster than their MacBook counterparts.The company is betting big on AI integration, with Windows 11 Copilot+ PCs featuring on-device AI capabilities that enhance photo editing, gaming, and productivity tools—areas where Microsoft claims MacBooks lag behind.The company is clearly aiming to sway potential customers who prioritise speed and processing power, directly challenging Apple's long-held reputation for high-performance machines.