“We don’t own Christmas”: Adam Silver’s response to NFL challenge as NBA holds strong in Christmas Day rivalry

For decades, the NBA has reigned supreme on Christmas Day, turning the holiday into a basketball showcase featuring marquee matchups and star-studded performances. But as the NFL plants its flag on the same date, the NBA finds itself in unfamiliar territory sharing the holiday spotlight.In 2024, the NFL took a bold step by scheduling a full Christmas Day tripleheader, drawing over 65 million viewers. Meanwhile, the NBA’s traditional five-game slate averaged a solid but significantly smaller 5.25 million viewers per game. The message was clear America’s holiday sports landscape is evolving.NBA Commissioner Adam Silver isn’t backing down. Speaking on SiriusXM NBA Radio, Silver addressed the NFL’s growing Christmas ambitions with poise."There's nothing wrong with competition. "We don't own Christmas even though we've been playing on Christmas Day for 75 years in our league.”“There's this huge tradition of playing on Christmas Day. ... I think competition keeps you on your toes. The NFL sees an opportunity on Christmas. I accept that."While some have floated the idea of shifting NBA games to Christmas Eve to avoid a direct clash with football, Silver expressed reservations."There's been some discussion around Christmas Eve," Silver said. "I'm not sure if that makes sense. I think given Christmas has been such a tradition in our league, guys have known there's no games on Christmas Eve and that's an opportunity to be with their family."Rather than pivot away from tradition, Silver sees the NFL’s presence as motivation. The NBA is exploring ways to elevate its holiday presentation through better scheduling, enhanced broadcast experiences, and storytelling that highlights the personalities of its players. It’s a reminder that the NBA is not just competing for viewers, but for cultural relevance.The growing tension between the two leagues signals a broader shift in the sports media landscape, where no day is off-limits. While the NFL’s popularity and television dominance are undeniable, the NBA still holds a unique place in fans’ hearts during the holidays.During an appearance on The Big Podcast with Shaquille O’Neal, Silver said, “I think it’s completely appropriate for them to compete in whatever fashion they think is best for their best interest.”“You’re entitled to be annoyed. I just think we welcome the competition. I really believe that it’s a rising tide for all sports.” Silver’s response isn’t one of defense, but determination.And with Christmas Day turning into a full-blown sports battleground, the NBA is ready to double down on what it does best, deliver drama, star power, and holiday magic basketball style.Also read: NFL eyes historic digital first as Chiefs vs Chargers Brazil Opener nears YouTube TV streaming breakthroughAs the NFL continues to make inroads, one thing is certain the NBA won’t give up Christmas without a fight.